PR and Comms @ Leeds Met

Amy Bullard (graduated 2007)

Amy Bullard is in the running for the regional CIPR Young Communicator Award and working hard for Project PR in Ipswich where she has recently been promoted to Account Manager.

Amy’s role includes running the day-to-day management of client accounts (the main ones being Ipswich Building Society, Christies Care & Challs International).

“I’ve been lucky enough to work with a variety of clients so no day is ever the same. Maybe I was expecting it to be a little more glamorous! But it’s brilliant fun; always new things to learn and experience.’’

In addition to being shortlisted for the CIPR award, part of Amy’s responsibility is advising her clients on social media strategy. The work she did last year won the CIPR Pride Award for Social Media, and Project PR are also nominated again this year for work on behalf of Ipswich Building Society.

After achieving so much in a short time, Amy’s advice would be invaluable to any PR student wanting to be successful in this sector. ‘’I would say enjoy every minute of it, definitely try to get as much experience as possible throughout your degree. It makes a massive difference. And try to keep as up to date with what is going on in the industry as possible’’.

When she graduated from Leeds Met, Amy’s portfolio work demonstrated her experience and skills. Compared to other university graduates, this can be a distinguishing factor for many companies wanting a reliable practitioner.

Along with this, the year’s work experience in industry gave her a massive advantage when looking for a job after graduating. Once she had gained her degree, the placement (also at Project PR) secured Amy’s job, making life a lot easier in such a competitive environment.

“Leeds Met was a great place to do the degree. The tutors are very approachable and I would definitely recommend it, as it gave me a great background to start my career in public relations’’.

Profile researched and written by Bryony Czujko