MA Public Relations graduate Helena Makhotlova has been profiled in a Norwegian business newspaper talking about social media. Here she summarises her argument in English.
‘The article is about a lack of personal engagement in social media. I reject the importance of two-way dialogue in social media since only 1% of users actively engage with brands on Facebook. Users follow brands on Facebook to listen to them, not to engage in dialogue.
‘Social media has evolved over the years. There is not only abundance of content out there, but it’s also great content and it’s categoriesied and sorted in so many flexible ways, that users can just lean back and just consume internet content like they do with the TV.
‘Maybe we should reconsider the way we approach social media for commercial purposes.
‘It’s a little heard view on social media in Norway, and that’s why I made it into our most respected business paper.’