Here are some of the latest publications from members of the Public Relations and Communications subject group at Leeds Metropolitan University:
Essential textbook containing contributed chapters by past and present Leeds Met colleagues Richard Bailey, Shirley Beresford, Ryan Bowd, Gerard Choo, Meriel D’Artrey, Lee Edwards, Johanna Fawkes, Anne Gregory, Sierk Horn, Graham Hughes, Dennis Kelly, Daniel Lowensberg, Gyorgy Szondi, Rudiger Theilmann, Neil Washbourne and Paul Willis.
Develop Your PR Skills is a simple, straightforward guide to maximising your company’s potential through effective PR. It will help the reader to gain a quick understanding of the concepts and principles and learn how to use them in actual business scenarios.
Planning and Managing Public Relations Campaigns describes how to initiate and manage the development of a campaign, covering vital areas such as the role of PR organisations, starting planning, research and analysis, setting objectives, publics and messages, strategy and tactics, timescales and resources and evaluation and review.
Contemporary sport is a huge global enterprise which necessitates that sports organisations operate as businesses. An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book.